About Us
Our Story
Born from ambition. Built for confidence. Worn with pride.
ASHMER isn’t just a brand — it’s a mindset.
What started as a bold idea by a solo founder became a growing movement in the fashion space.
With zero investors, minimal budget, and unstoppable passion, ASHMER was created to give style-driven individuals a premium fashion experience — without compromise.
Every piece is designed to blend confidence, comfort, and modern edge — made for those who want to stand out without saying a word.
From bold oversized tees to statement hoodies, ASHMER reflects the pulse of contemporary fashion while staying true to its roots.
What We Stand For
🧵 Premium Quality Over Price
We don’t cut corners to be the cheapest. Every piece reflects superior craftsmanship and lasting comfort.
🎨 Designs That Speak Louder Than Logos
ASHMER is about attitude, not just branding. Our pieces make a statement — even without shouting.
🚀 Luxury Made Personal and Accessible
We bring high-end fashion aesthetics without the gatekeeping. Stylish, bold, and truly you.
Join the Movement
Welcome to ASHMER — Where Style Meets Confidence.
Founder’s Note
When I started ASHMER, I had nothing but a dream — to create a brand that stands for bold confidence, modern style, and individuality.
No big investors. No shortcuts. Just pure passion and relentless ambition.
ASHMER was born for those who aren't afraid to stand out, to express themselves, and to own their style unapologetically.
Every piece you see here carries that spirit.
Thank you for being part of this journey.
This is just the beginning.
— Ashutosh Merwade
Founder, ASHMER™
Welcome to the World of ASHMER.
Legal Notice & Disclaimer
ASHMER™ is an unregistered trademark owned by Ashutosh Merwade. All rights reserved.
ASHMER™ stands tall as a completely independent and original brand, not affiliated with any public figure, celebrity, or other business entity.
Disclaimer: ASHMER is an independent brand and is not affiliated with any other brands, organizations, entities, or public figures. Any resemblance to other trademarks, brands, or names is purely coincidental. We respect intellectual property rights and operate our brand with a commitment to compliance under applicable laws.