Inside ASHMER™ – Premium Fashion Insights

Is Higher GSM Always Better? The Truth About Fabric Quality That Most Brands Won’t Tell You

Is Higher GSM Always Better? The Truth About Fa...

Discover why GSM isn't the only factor that defines premium fabric quality. This ASHMER™ blog uncovers the real benchmarks behind long-lasting fashion — from cotton types and finishing to stitching...

Is Higher GSM Always Better? The Truth About Fa...

Discover why GSM isn't the only factor that defines premium fabric quality. This ASHMER™ blog uncovers the real benchmarks behind long-lasting fashion — from cotton types and finishing to stitching...