Is Higher GSM Always Better? The Truth About Fabric Quality That Most Brands Won’t Tell You

Is Higher GSM Always Better? The Truth About Fabric Quality That Most Brands Won’t Tell You

Also known as:

  • High GSM ≠ High Quality: What Really Matters in Premium Fashion

  • Ultimate Fabric Quality Guide – How ASHMER Sets Its Own Benchmark

📌 Introduction

Ever bought a T-shirt that felt thick but shrank like crazy after a wash? Or a hoodie that looked premium on Day 1 but faded by Week 2?

If yes, you’re not alone. And this confusion starts with a number everyone talks about — GSM.

Let’s break it down.

🧩 What Is GSM & Why Do People Obsess Over It?

GSM (Grams per Square Meter) measures fabric weight. Many assume “higher GSM = better quality” — but that’s a half-truth.

Here’s why:

  • A high GSM can feel thick and premium… or bulky and stiff.

  • A low GSM might be airy and breathable… or cheap and see-through.

So, what actually matters?
Fabric type, weave, finishing, and how it behaves after you wear and wash it.

🧠 The Fast Fashion Dilemma (What You May Not Realize)

Many mass-market fashion labels work with global suppliers to create trendy, affordable clothes quickly. While these garments often look premium at first glance, the long-term performance (like color fading or fabric weakening) doesn’t always meet premium standards.

From GSM to cotton quality, there are trade-offs involved — especially when products are produced at scale and under tight cost constraints.

That’s why GSM alone shouldn’t be your yardstick for judging quality.

🏆 So What Should Be the Real Benchmark?

Instead of blindly chasing “brand names,” judge a garment like an expert. And that means evaluating it based on technical factors like:

  • Fabric type (combed vs carded)

  • Weave density

  • Shrinkage resistance

  • Print durability

  • Stitching strength

  • Fit retention after washing

This is where ASHMER™ steps in — not just to match quality but to set the new benchmark.

📊 Fabric Quality Comparison Table — ASHMER™ vs Common Industry Practices

Here’s a simplified cheat sheet to understand real fabric quality in 10 seconds:

Factor ✅ Premium Quality Standard ❌ Lower-Quality Traits ⚖️ ASHMER Standard
GSM (Fabric Weight) 220+ GSM (Tees), 300+ GSM (Hoodies) <160 GSM or inconsistent 240 GSM tees, 400 GSM hoodies, 260 GSM joggers
Cotton Type 100% Combed or Ring-Spun Cotton Recycled/carded cotton, poly-heavy Super-combed 100% cotton used in most cotton products
Blends Purposeful (Lycra, minimal polyester) Synthetic-heavy, opaque mixes Some products contain blends — composition clearly listed
Weave / Knit Type Tight interlock, jersey, double-knit Loose weave, thin density Single-jersey knit used for softness & structure
Dyeing Reactive dyes for color retention Pigment dyes that fade easily Strong colorfastness across products; dye method varies
Washing / Finishing Enzyme/Bio-Washed, Pre-shrunk No wash = rough, shrink-prone All cotton garments are enzyme-washed & pre-shrunk
Print Quality DTG, screen, sublimation using OEKO inks Peeling plastisol or cheap ink OEKO-TEX certified inks; high durability
Stitching Quality Double-stitched, clean seams Loose threads, uneven finish Strong, clean stitching on sleeves, neckline, and hems
Fit Retention Accurate sizing, structured shape Loses shape or sags after few washes Fit-tested; holds shape and color after multiple washes

🧵 Note: For premium fabrics, yarn count usually ranges from 30s to 40s, offering a soft, strong texture.
While ASHMER does not disclose exact yarn count (an industry-wide norm), we carefully select fabric that meets both comfort and longevity standards.

🔬 Behind the Scenes: How ASHMER™ Chooses Its Fabrics

ASHMER doesn’t just look at GSM or style — our process involves a multi-step checklist:

  • Fabric Selection
    Prioritizing super-combed cotton and dense weaves
    Avoiding loose-knit or see-through fabrics

  • Finishing Process
    Enzyme-wash and pre-shrinking ensure minimal shrinkage
    Each piece is checked for a smooth, soft hand-feel

  • Print & Color Durability
    We partner only with vendors using OEKO-TEX inks or equivalent
    Products retain colors even after 10+ washes

  • Fit & Construction
    Strong ribbed collars, double-stitched seams, and durable cuffs
    Designed to hold shape over time — not just look good once

  • Transparency
    We clearly mention fabric composition and care instructions for each product — no hidden blends, no vague marketing claims

👕 Why ASHMER™ Chooses Premium Over Mass

We’re not here to compete on price.

We’re here to redefine premium fashion from India, one drop at a time.

Each ASHMER piece is:

  • Crafted to outlast trends

  • Built with purpose, not compromise

  • Structured but breathable — and made to last

Bottom Line? You’ll feel the difference the moment you wear ASHMER — and that difference won’t wash away.

🎯 Final Verdict: Don’t Judge a Fabric by GSM Alone

If a product flaunts “280 GSM” but uses carded cotton, poor stitching, or pigment dye — the garment won’t last.

If another uses 180 GSM but it’s super-combed, tightly knit, and enzyme-washed — it’ll feel luxurious, fit well, and last longer.

ASHMER™ is building fashion for the long run.
Not just for likes. Not just for one wear.

🔍 Search Tags & Keywords (SEO Boost)

  • What is GSM in clothing?

  • High GSM vs low GSM

  • Fabric quality checklist

  • Premium cotton vs carded cotton

  • Bio-wash vs non-washed fabric

  • Oversized T-shirt GSM comparison

  • Indian streetwear brands

  • Durable hoodie fabrics

  • Best fabrics for premium fashion

Back to blog

Leave a comment